September Ongoings

Chance x The Colorado Trust: Blackpackers

Back in June we wrote about our work with The Colorado Trust on a video story about the group Blackpackers and the impact they’re making on the community. See the full video below!

Chance x The Colorado Trust: Young Farmers

The current population of farmers is aging out and the next generation is not adequately replacing them. Because unused agricultural land often gets sold to developers, this loss impacts plant life, soil health and our local food systems. We’ve been following Reiden and Dennis, two young farmers in Colorado who are in the midst of navigating an agricultural system that has many barriers to entry, including access to land, water rights, infrastructure and funding. They’ve both found support, however, through formal programming. The existence of farming incubator programs and the Northern Colorado Foodshed Project’s Farm Accelerator Business Program have helped them navigate their first few years in the industry. Incubator programs and accelerator business programs help break down the aforementioned barriers to entry and aim to provide new farmers with the support needed to succeed in the agricultural field long term.  Full video coming soon!

What's New in July

Welcome! These are some projects we have been excited to work on the last few months.

Gensler Internal Parody Video with Rambler Creative

We had so much fun collaborating with Ramble Creative to produce a parody music video of the 80s hit “Eye of the Tiger” for Gensler, who provide architectural, design and consulting services across North America. They wanted to create a fun, internal media piece featuring their staff to premiere at an event.  Gensler staff chose the track, and outfitted themselves in 80s/tiger-related gear, while Ramble worked on the creative development and storyboarding parody scenes from the original video. The staff lip-synced their scenes which provided for a hilarious reel of outtakes. We shot in 4:3 aspect ratio to give the 80s vibe and added some creative filters in post to give that old school 80s look.

Denver Streets Partnership

An e-bike initiative is transforming how small businesses around Denver do their work, and we got to tell the stories of several beneficiaries of this amazing program. Denver Streets Partnership, alongside Bicycle Colorado, received a grant from the City of Denver’s Climate Action, Sustainability & Resiliency office that enables them to provide e-bikes and training to a handful of businesses in Denver to use for their business deliveries. Not only are businesses saving money but it’s bringing a renewed delight into the delivery and transportation aspect of their work. Check out what everyone has to say about the program below!

Lucid Diagnostics

You couldn’t ask for a more idyllic place to play a round of golf than in Idaho’s Snake River Canyon.  To that end, we flew out to meet and follow Scott–an outdoors enthusiast–around said golf course for a day and captured his story about using Lucid Diagnostics’ EsoGuard Test to detect early stages of cancer. He was diagnosed with Barrett’s Esophagus, a precancerous condition of the esophagus. The diagnosis happened early enough that Scott avoided surgery and major procedures. He’s well on his way in the recovery process and is thankful to be able to continue to connect with family, friends and to show up for his regular tee times. Check out his full story below!

The Editor's Chair

Chloe: Dan, how long have you been an editor? (Of photography and video) Dan: Ever since I started shooting, I have been editing. A lot of people try to be the “do it all” kind of person. Doing that teaches you a lot about efficiency, but is very difficult to do properly.

Chloe: What do you enjoy about editing?

Dan: I like seeing a project come full circle. I also like interpreting all of the content from the producer and shooter. I have to take the way these two people see the story and make it fit together.

Chloe: What do you do to set up an edit? What is your routine?

Dan: Everything begins with a meticulous file naming system and I start with the end in mind. I want all of the footage to be easily accessible and searchable by subject and date. I will set up the projects with a folder for Footage, Graphics, Music and the Premiere Project File. Knowing that this same folder setup will be imported into Premiere, making sure everything within “Footage” is labeled properly is important.

Inside Premiere, I will set up folders for Footage, Graphics, Music and Sequences. I make sure all of the Sequences are labeled with their contents, the version number and the date, just in case someone else in the office needs to find a specific edit or scene. This also makes naming our exports a lot easier.

Chloe: Do you think about edits you want to make during shooting? How much of the editing process is happening during actual production?

Dan: Absolutely. We have to be very strategic and efficient with our time at every step in the process. We do this so that we aren’t creating extra work for ourselves and so that we can deliver projects to the client in a timely manner. We will show up to a shoot with a rough outline of how we see the edit going, but are careful to leave room for the unexpected. We are always keeping a running list of the shots we have and constantly communicate the shots we are getting to each other to prevent shooting duplicate footage.

Chloe: What are the greatest challenges you have when editing?

Dan: I think the hardest part of editing is being concise with the edit. We often come away with a lot of great content and it’s hard to find a place for all of it. This means that I have to only select the very best content for the final edit.