What's New in July

Welcome! These are some projects we have been excited to work on the last few months.

Gensler Internal Parody Video with Rambler Creative

We had so much fun collaborating with Ramble Creative to produce a parody music video of the 80s hit “Eye of the Tiger” for Gensler, who provide architectural, design and consulting services across North America. They wanted to create a fun, internal media piece featuring their staff to premiere at an event.  Gensler staff chose the track, and outfitted themselves in 80s/tiger-related gear, while Ramble worked on the creative development and storyboarding parody scenes from the original video. The staff lip-synced their scenes which provided for a hilarious reel of outtakes. We shot in 4:3 aspect ratio to give the 80s vibe and added some creative filters in post to give that old school 80s look.

Denver Streets Partnership

An e-bike initiative is transforming how small businesses around Denver do their work, and we got to tell the stories of several beneficiaries of this amazing program. Denver Streets Partnership, alongside Bicycle Colorado, received a grant from the City of Denver’s Climate Action, Sustainability & Resiliency office that enables them to provide e-bikes and training to a handful of businesses in Denver to use for their business deliveries. Not only are businesses saving money but it’s bringing a renewed delight into the delivery and transportation aspect of their work. Check out what everyone has to say about the program below!

Lucid Diagnostics

You couldn’t ask for a more idyllic place to play a round of golf than in Idaho’s Snake River Canyon.  To that end, we flew out to meet and follow Scott–an outdoors enthusiast–around said golf course for a day and captured his story about using Lucid Diagnostics’ EsoGuard Test to detect early stages of cancer. He was diagnosed with Barrett’s Esophagus, a precancerous condition of the esophagus. The diagnosis happened early enough that Scott avoided surgery and major procedures. He’s well on his way in the recovery process and is thankful to be able to continue to connect with family, friends and to show up for his regular tee times. Check out his full story below!

Lessons from the Community

A huge part of our job as videographers and journalists is to listen and absorb.

We do a lot of community work for foundations and nonprofits who activate rural city participation through grant opportunities. The documentation of those community-led processes sends us all over Colorado, to Olathe, Fort Morgan, Manzanola… places we hadn’t even registered on the map. Those places have taught us incredible lessons about life in rural cities, reflecting all the rural communities that make up the majority of this country.

In these tense political times it’s easy to become polarized. The hard thing is cross those lines and listen to the other side. Rural Colorado has a unique voice, a unique perspective, it’s a dichotomy of new and old, immigrants and generations-old families.

When you sit and listen, you have the opportunity to embrace. We’ve heard stories of Somali refugees making the journey to Fort Morgan to work and build better lives, we’ve heard stories of families traveling from Mexico to find peace and security in the small farm town of Olathe, we’ve heard stories of three-generations of families living in San Luis Valley embracing the changes they’ve experienced in their own, small culture. The most important thing is, these people are all now listening to each other through grassroots efforts.

Listening creates empathy, empathy creates movement, movement creates great change, and we’re honored to be able to witness these transformations and capture them in visually beautiful ways.